May 2, 2010

“Best & Goes Farthest”


Van Houten’s Cocoa is a delicious substitute for tea or coffee. It has to be. It says it right there on the ad!

Intrigued by this old billboard, I Googled Van Houten’s Cocoa and discovered that we owe a lot to Dutch Chocolatier Coenraad Van Houten (and perhaps his dad, Casparus, depending on the source).

In 1828, he patented an inexpensive chocolate press that removed the natural fat from roasted cocoa beans. The method left only a cake, which could be ground into cocoa powder.

Cocoa powder, of course, is the basis for all of our favorite chocolate products.

I also found a site with photo galleries of  Van Houten’s Cocoa signs, tins, toys, etc. Check it out.

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  2. Interesting history on cocoa and love the line best and farthest – ahhh the old days of advertising and just seeing it on a billboard or side of a building instead of beating us over the head with it all in video and tv. thanks for the share! Debbie Fortuna